Sara De Blasi Studio
Selected Work02 / Capsule FW26

KNOT — CAPSULE CAMPAIGN

THE PRODUCT IS NEVER ISOLATED.   IT BELONGS TO A WORLD.

A founder-led capsule campaign developed from inside the brand, where jewellery, body, attitude and image are built as one visual language.

Co-FounderBrand Concept & Creative DirectionMakeupPhotographyPost-ProductionCapsule FW26

Tattooed male model in black and white, chain necklace at the neck, against the sharp white Knot flame logo backdrop
Tattooed male model in black and white, chain necklace at the neck, against the sharp white Knot flame logo backdrop

Palette read

  • Void #080808
  • Oxblood #5C0F13
  • Silver #BFC1C5
  • Pale skin #E4D4C8

The Case

Context

Knot is a Jewellery brand co-founded by Sara De Blasi. For this capsule, the objective was to create an image language capable of communicating the product through attitude and identity rather than conventional product presentation.

To make the jewellery feel like part of the wearer's identity: intimate, raw, slightly provocative and unmistakably alternative.

Direction

The visual world moves between monochrome intimacy and harder red-black impact. Tattooed skin, direct flash, deep shadow, leather, stripes and metal create a tension between vulnerability and rebellion.

  • Black and white portraiture
  • Deep black
  • Oxblood / red interruption
  • Pale skin highlights
  • Silver metal
  • Direct flash
  • Intimate framing
  • / Underground vision
Outcome

The set was developed by Sara across photography, makeup and post-production, allowing the creative direction to remain consistent from concept to final image.

A recognisable capsule world in which jewellery is not treated as an accessory added at the end, but as part of character, body and attitude.

Frames

Tattooed model in a red and black striped crop top reclining on an oxblood leather sofa, vertical frame
Front-facing black-and-white portrait, chain jewellery crossing the chest and tattooed shoulders
Wide editorial frame: high-angle view of the model in a red and black striped top on a dark leather sofa
Black-and-white back and body detail, chain jewellery following the spine across tattooed skin
Black-and-white low-light portrait, hand resting on a tattooed shoulder, chain jewellery at the neck
01 / 05

Swipe through the frames

Credits

Co-Founder · Brand Concept · Creative Direction · Photography · Post-Production
Sara De Blasi
Year
Capsule FW26

Real brand project, directed from the inside: Sara De Blasi is co-founder of Knot, which meant full creative control across brand concept, image direction and production — no client approval layer between vision and execution.

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