Sara De Blasi Studio
Selected Work07 / Concept

CONCRETE GLOW

RAW STRUCTURE. REFLECTIVE INTIMACY.

A complete visual model developed to translate a creative direction into a tangible campaign language before production.

ConceptCreative DirectionAI Image DirectionBeauty DirectionVisual StrategyConcept

CONCRETE GLOW case-study board: chrome jewellery on wet-look skin against raw concrete, with detail frames and video-focus stills
CONCRETE GLOW case-study board: chrome jewellery on wet-look skin against raw concrete, with detail frames and video-focus stills

Palette read

  • Void #080808
  • Concrete #9B9A94
  • Chrome #BFC1C5
  • Skin #D7B49C

The Case

Context

Concrete Glow was conceived as a speculative visual prototype for an alternative jewellery brand.

To build a campaign world around the material qualities of the product rather than placing the product into a pre-existing scene.

Direction

Luminous skin against brutalist concrete. Reflective metal against matte surfaces. Softness against architectural rigidity.

  • Concrete
  • Gloss
  • Chrome
  • Skin
  • Reflection
  • Black
  • Controlled hard light
Outcome

The entire concept — environment, casting direction, styling, beauty, lighting, composition and campaign structure — was developed by Sara De Blasi using AI as an image-making and pre-visualisation tool.

A visual system the client can see, understand and potentially reproduce in a real production.

Frames

Full look in a concrete corridor cut by hard directional light
Portrait leaning against raw concrete, chrome collar and silver rings
Turned-shoulder portrait, chrome collar against concrete
Beauty close-up: polished chrome blade against lit skin
01 / 04

Swipe through the frames

Credits

Concept · Creative Direction · AI Image Direction
Sara De Blasi
Year
Concept

AI-assisted visual prototype. Not a produced campaign, not a real client, not photography shot on set — a directed pre-visualisation of a possible campaign world.

AI-assisted pre-visualisation — offered to brands who want to see and approve a creative direction before committing to a full production.

Next case — 01

DESTRUCTURED SHADES